For 1275 years, this town has been the spiritual center of Bavaria and for over 500 years the most significant pilgrimage site in Germany in the veneration of the Virgin Mary. Each year over 1 million pilgrims and visitors are drawn to the “Black Madonna”, a wooden statue of the Virgin Mary.
Opposite the altar the hearts of the Bavarian dukes, kings and electors are stored in richly decorated silver urns as a special sign of their deep and loyal ties to the Bavarian National Shrine. Among them is the heart of the “fairy tale king” Ludwig II. Due to the strong sentiments which the Bavarian people and their sovereigns have for the sanctuary of “Our Lady of Altötting”, the town was dubbed the “Heart of Bavaria”.
Preceded by Pope Pius VI in 1782 and Pope John Paul II in 1980, more recently Pope Benedict XVI visited what he referred to as his “spiritual homeland”. Two years later, as a token of his great esteem for the Marian shrine, he conferred the town with the Golden Rose.
A visit to Altoetting should include a visit to the Jerusalem Panorama – a monumental cyclorama showing the Crucifixion of Christ. One should not miss the Treasury and Pilgrimage Museum which houses the bridal wreath of the famous Austrian Empress “Sissi” that she donated to the Madonna of Altötting. The St. Mary´s Association’s “Exhibition of Dioramas” shows 22 dioramas which represent the history of pilgrimage in Altötting.
The pilgrimage town of Altötting is located in the lovely Upper-Bavarian Alpine region between Munich, Passau and Salzburg and just a short distance from lake Chiemsee with the famous fairytale castle, Herrenchiemsee.
The region around Altötting can be explored on foot on the numerous pilgrimage routes like St. James’s Way or by bicycle on the Benedict Trail, connecting the places where Pope em. Benedict XVI spent his childhood and youth.
Every seven years, the streets of Bavaria come alive with the sound of drums, swirling figures, and colorful costumes – this is the Schäffler Dance, a traditional coopers’ dance that has symbolized courage, craftsmanship, and hope for over three centuries. Rooted in a legend from the time of the plague, this extraordinary Bavarian tradition weaves together history, ritual, and community, offering a unique glimpse into Europe’s living heritage.
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The holiday season is slowly fading into memory, but the magic of winter is still with us. We invite you to explore a photo gallery showcasing the cities of the Shrines of Europe network in their Christmas and New Year’s attire.
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The Shrines of Europe network is being actively promoted at FITUR 2026 in Madrid, one of the most important international tourism fairs in the world. This is a unique opportunity to present the spiritual, cultural and historical heritage of Europe’s sanctuary cities to a wide audience of professionals and visitors from around the globe.
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As the Shrines of Europe Association, we always come together in this special time of the year. We warmly invite you to watch and share Christmas wishes from all the cities of the Shrines of Europe, each bringing its unique voice and local tradition into this common message of hope. May this festive season bring peace, hope, and joy to our communities, our pilgrims, and all who seek light on their journey.
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Altötting has been a magnet for centuries for those seeking peace and spiritual retreat. At its heart lies the Schatzkammer – a treasury where faith emerges, and every detail carries history. It is a space where access is readily available and offers almost immediate access to Europe's spiritual heritage.
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On the first weekend of July, Loreto transformed into a vibrant center of spirituality, culture and meetings. It was here, on July 4, that the third edition of the Shrines of Europe Festival took place – an event that proved once again that music, friendship and diversity can build real bridges between people and cities.
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